European Growth Partner

Building Sports
Brands in Europe

We build, launch and scale international sports brands across Europe. Strategy, retail, digital and execution — all in one partner.

What We Do Our Approach

Your EuropeanCommercial Office
Before You Need One

What We Do

We Build Your European Growth Engine

From market entry to scale, we provide the expertise, network and execution to grow your brand in Europe.

Explore Our Services

Strategy & Market Entry

Market assessment, strategy, prioritisation and go-to-market planning.

Retail & Commercial Development

Retail introductions, key accounts, distributors and channel expansion.

Digital Commerce

E-commerce, marketplaces, CRM and omnichannel growth strategies.

Brand Activation

Local brand building, PR, events, athlete partnerships and content.

Operations & Partners

Logistics, compliance, finance, customer service and other specialist partners.

Interim Leadership

Fractional commercial leadership to build and lead your European business.

Who We Are

Operators. Advisors.
Partners.

Three experienced leaders with a proven track record at global sports brands and retailers. We combine strategic thinking with hands-on execution.

Sander Polman Strategy & Digital

Ron Bruinenberg Commercial & Retail

Ollie Giles Brand & Marketing

Meet the Team

Partnership Models

Ways to Work With Us

Every brand enters Europe from a different starting point. We flex our model to match your stage, ambition and risk appetite.

Advisory

Project-based strategy and market-entry advisory for brands testing European potential before committing resources.

Fractional Leadership

Embedded interim commercial or digital leadership to build the function, the plan and the team on the ground.

Full Commercial Office

End-to-end representation across strategy, retail, digital and operations — your European growth engine, fully run.

Our Approach

From Assessment to Scale

A structured path, adapted to each brand — built on decades of operating inside the brands and retailers we now advise.

Assess

Market, category and competitive assessment to size the opportunity and flag the real risks.

Plan

A go-to-market plan covering retail, digital, brand and operations, sequenced to your resources.

Build

We stand up the partnerships, channels and local presence needed to launch.

Scale

Ongoing commercial leadership to grow share, expand markets and hand over to a permanent team when ready.

About Us

Built by Operators, Not Consultants

Jade8 Group was founded by three senior leaders who spent their careers inside the brands and retailers we now help enter and grow across Europe — not observing from the outside.

We've launched brands into new markets, wound down platforms, rebuilt retail networks and led digital transformations at scale. That experience means we know which parts of a playbook actually transfer to a new market, and which don't.

Rather than handing over a strategy deck and stepping back, we stay hands-on through execution — acting as your European commercial office until you're ready to build your own.

It's a model built for brands who want a partner that operates, not just advises.

Insights

Perspectives on European Growth

Market Entry

What breaks when a platform migration meets 25 local markets

Lessons from moving a multi-country retail operation between commerce platforms without losing local autonomy.

Retail

Choosing distributors: what actually predicts success

Why category fit and operational maturity matter more than headline reach when picking a European distributor.

Digital

Building a commercial office before you need one

Why brands that plan their European presence early scale faster once demand arrives.

Contact

Let's Build Your European Growth Engine

Tell us where your brand is today and where you want it to go. We'll come back with how we'd approach it.

Emailhello@jade8group.com

Based InNetherlands · Serving all of Europe

Building SportsBrands in Europe