European Growth Partner

Building Sports
Brands in Europe

We build, launch and scale international sports brands across Europe. Strategy, retail, digital and execution - all in one partner.

What We Do Our Approach

What We Do

We Build Your European Growth Engine

From market entry to scale, we provide the expertise, network and execution to grow your brand in Europe.

Explore Our Services

Strategy & Market Entry

Market assessment, strategy creation/localization, prioritisation and go-to-market planning.

Retail & Commercial Development

Retail introductions, key accounts, distributors and channel expansion.

Digital Commerce

E-commerce, marketplaces, CRM and omnichannel growth strategies.

Brand Activation

Local brand building, PR, events, athlete partnerships and full content and production.

Operations & Partners

Logistics, compliance, finance, customer service and other specialist partners.

Interim Leadership

Fractional commercial leadership to build and lead your European business.

Who We Are

Operators. Advisors.
Partners.

Three experienced leaders with a proven track record at global sports brands and retailers. Combining strategic thinking with hands-on execution.

Sander Polman Growth Strategy & Digital

Ron Bruinenberg Commercial & Retail

Ollie Giles Brand & Marketing

Built by Operators, Not Consultants

Jade8 Group was founded by three senior leaders who have spent their careers building international brands and retailers from the inside. Today, we help premium brands enter, grow and scale across Europe with the insight of people who've done it before.

We've taken brands into new markets, scaled commercial operations, rebuilt retail ecosystems and delivered complex digital transformations. Those experiences taught us a simple truth: there is no universal playbook. We know what translates across borders, what doesn't, and how to adapt strategy for sustainable European growth.

Rather than handing over a strategy deck and stepping back, we stay hands-on through execution - acting as your European commercial office until you're ready to build your own.

It's a model built for brands who want a partner that operates, not just advises.

Partnership Models

Ways to Work With Us

No two brands begin their European journey in the same place. We adapt our model to reflect your maturity, strategic ambitions and preferred level of investment and risk.

Advisory

Project-based strategy and market-entry advisory for brands testing European potential before committing resources.

Fractional Leadership

Embedded interim commercial or digital leadership to build the function, the plan and the team on the ground.

Full Commercial Office

End-to-end representation across strategy, retail, digital, culture, marketing and operations - your European growth engine, fully run.

Our Approach

From Assessment to Scale

A structured path, adapted to each brand - built on decades of operating inside the brands and retailers we now advise.

Assess

We evaluate the market, competitive landscape and commercial opportunity to identify where your brand can win - and the risks to navigate before you invest.

Plan

Together, we develop a tailored go-to-market strategy covering commercial, retail, digital, marketing and operations, aligned to your objectives and resources.

Build

We establish the partnerships, distribution channels and local infrastructure required to successfully launch and operate in Europe.

Scale

We provide ongoing commercial leadership to accelerate growth, expand into new markets and build a sustainable European business - before seamlessly transitioning to your permanent team when the time is right.

Insights

Perspectives on European Growth

Strategy

Why a market-entry plan means nothing without someone to run it

The gap between strategy and execution is where most European launches stall - and where an operating partner earns its place.

Retail

Choosing distributors: what actually predicts success

Why category fit and operational maturity matter more than headline reach when picking a European distributor.

Digital

Building a commercial office before you need one

Why brands that plan their European presence early scale faster once demand arrives.

Contact

Let's Build Your European Growth Engine

Tell us where your brand is today and where you want it to go. We'll come back with how we'd approach it.

Emailhello@jade8group.com

Based InNetherlands · Serving all of Europe

Building SportsBrands in Europe